The Operator's Notebook
Launch Planning & Execution
Field notes for established consumer brands and multi-location businesses: demand, launch economics, route to market, and the 90-day plan that turns a go/no-go into something a team can run.
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Launch Planning & Execution
Why Your Launch Needs One Decision Owner, Not Just a Capable Team
A capable team can still run a disconnected launch. Product can finish on time. Marketing can have the campaign approved and scheduled. Operations can…
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Launch Planning & Execution
Proceed, Revise, or Pause: The Launch Readiness Decision Most Founders Skip
Most founders approach launch readiness as a yes-or-no question: are we ready to launch? The problem is that a binary question encourages a binary…
Launch Planning & Execution
The Minimum Viable Product Launch: What to Cut Before You Spend
Most launches don't become difficult because the original product idea was wrong. They become difficult because the team tries to prove too many things…
Launch Planning & Execution
Why Founders Who Grow Faster Stop Thinking in Years (And Start Thinking in 90-Day Sprints)
There's a particular kind of frustration that many founders experience halfway through the year. The annual goals are still sitting in a planning document,…
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