For consumer brands + multi-location businesses approaching a launch decisionFor consumer + multi-location businesses
The decisions that break a launch get locked in before the campaign starts.
Know whether to proceed, revise, or pause before you commit the budget, inventory, team, and timeline.
Launch signal
Where does your launch stand right now?
Answer all three to see your signal.
Reads like a proceed. Get it confirmed on paper before budget and stock are locked. The Launch Plan Assessment scores your plan on 12 checks.
See the Launch Plan Assessment
Reads like a revise. One assumption needs work before you commit. The Assessment finds which one, and what would change the call.
See the Launch Plan Assessment
Reads like a pause. Get the missing evidence before you spend. On a Discovery Call, I’ll tell you what to prove first.
Book a Discovery Call
A 30-second gut check. The real call takes 12 checks.
Who I work with
This is for you if
- ✓You have proven demand, an established customer base, and a team capable of owning implementation
- ✓You’re preparing a product, channel, concept, market, or location launch in the next 3–6 months
- ✓You have a real launch budget behind it
- ✓You can accept evidence that challenges the original idea, price, scope, or timeline
This probably isn’t for you if
- ✕You’re pre-revenue, without a proven offer to launch from
- ✕Your team won’t change the plan once the evidence says to
- ✕You’re looking for someone to run the campaign, not decide on it
The problem
The business is proven. The launch decision usually isn’t: pricing, route to market, budget, and team ownership have rarely been tested against each other.
- The price was set before anyone tested whether the market would pay it.
- The route to market was picked because it’s familiar, not because it’s been checked against this launch.
- Nobody has said out loud who owns the call if the launch slips.
- The budget and the plan were built separately, then bolted together at the end.
When the assumptions hold, the launch moves forward with more than confidence: clearer priorities, stronger ownership, and a commercial plan you can measure, improve, and repeat.
The Launch Viability System
Five parts, in sequence, because a launch decision genuinely is one.
Who’s behind it
I’m Ericka, a Launch & Expansion Strategist for consumer brands and multi-location businesses.
Ten years across marketing, operations, launches, and team leadership, in consumer products, food & beverage, franchising, and agency delivery. The same pattern everywhere: a leadership team about to commit real budget, inventory, and people without stress-testing the launch decision as a whole. I test it, then hand back a straight answer.
Franchise branches at Banh Mi Kitchen, growth I supported
Direct brands and companies across marketing and operations
Accounts managed under agencies I worked in or co-founded
Selected brands and teams I’ve supported across direct, agency, and internal roles.
Ways to work together
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Start here
Step 1 · Plan review
Launch Plan Assessment
US$399Your existing plan scored on 12 checks, with a proceed, revise, or pause call and your next three steps. Delivered 2 business days after a 60-minute consult.
How the Assessment works -
Step 2 · One-time project
90-Day Launch Strategy
Custom quote, scoped after your AssessmentThe full 90-day plan your team runs: buyer, pricing, route to market, a roadmap with go / no-go gates, budget, and owners. Your Assessment fee counts toward it within 30 days.
See the Strategy -
Step 3 · Optional
Ongoing support
After the StrategyLaunch Advisory for your internal launch owner through the 90 days, or a Fractional Launch Lead when the launch needs one owner across teams.
See ongoing support
Every engagement starts with the Assessment. If the call is pause, you’ve spent US$399, not the cost of a full plan.
Leave with a straight answer.
Book a 30 minute Discovery Call. Tell me where the launch stands, who is involved, and what has already been committed. I’ll confirm whether the Launch Plan Assessment is the right first step for the decision your team needs to make.
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